Next Public Relations Inc. is a boutique PR & marketing communications agency based in Toronto, Ontario with 20+ years experience specializing in lifestyle, retail, travel, and food and beverage. In partnership with our team in Quebec, we service clients across Canada.
We have worked with some of the country’s most influential brands and have helped define marketing strategy from conception to execution.
When you need us, we’re there—truly there. Weekends? On it. Late nights? Every time. Because real opportunities don’t wait for office hours. Neither do we.
We’re not here to be the story. We’re here to build yours—with purpose, with impact, with unstoppable energy.
WORK
PHILOSOPHY
Great brands aren’t built overnight. They’re built one story, one relationship, one win at a time. That’s how we work at NEXT.
PR isn’t a quick fix. It’s momentum—like a flywheel gaining strength. Every story, every connection, every meaningful moment keeps it turning. And when challenges hit? We adapt, push forward, and keep building.
One real win leads to another. One authentic connection opens new doors.
That’s what drives us. Building momentum that doesn’t just grow—it transforms.
If this sounds like a fit for your brand, let’s talk.
CLIENT PARTNERS
Why Us?
Maintaining excellent relationships and delivering exceptional service is our highest priority. Here’s what our partners have to say about working with us.
Laurie’s experience in retail PR has proven to be so effective in helping guide our corporate PR strategy. With her years of experience, in addition to having her finger on the pulse and her strong relationships in media, Laurie and her team have run several successful PR campaigns for COBS Bread’s franchise recruitment and helped us spread our brand awareness.
Yvonne Anderson
Marketing Communications Manager, COBS Bread
You guys smashed that out of the park, and the caliber from an earned media perspective exceeded my expectations! Really can’t stress enough how impressive these results are given our budget and our timeline.
Whitney Collins
Business Development Manager, Select Wine Advini
Laurie and her team at Next PR have been instrumental in leading the brand development for The Distillery District since late 2020. A highly professional and collaborative approach drove results for our site and retailers, in both traffic and sales. Relevant strategy planning and impactful tactics created opportunities to deliver authentic messaging to our audience. Next PR effectively supported our social media voice, advertising creative, and on-site activations. They were essentially an extension of our own marketing team, and delivered incredible campaign results.
Elena Price, CSM
General Manager, The Distillery Historic District
Thank you so much for taking such good care of me and my team tonight. From the parking spot, to our warm up spot (thank you thank you thank you for all that food) and for the beautiful riser. It really helped make the show look great.
Will is a dream to work with. He made the Distillery hit smoother than it would have been without his expertise, helpfulness and organization skills.
One of the best to work with for sure.
Beautiful night.
Please thank everyone who helped out tonight.
You’re truly one-of-a-kind ❤️
Until next year xoxox
Susan Hay, Anchor/Producer, Making a Difference, Global News Toronto
Everything I’ve seen and heard has looked just incredible!
From original presentation this was a strong concept with cultural relevance that linked strategically to our campaign objectives – and I have no doubt we were able to maximize awareness of the new Tuesday draw through the event and the amazing coverage we received.
Again, huge congratulations and most importantly THANK YOU to the team.
This felt like a best in class activation.
Greg Dermer
Brand Manager, National Lotto, OLG
Thanks for all your amazing work in securing our spokesperson, working with all key partners to get a fabulous video and getting the word out about our LowFOD™ with all the appearances, articles, PR drops and mentions we continue to get!
Looking forward to continuing this momentum.
Alannah Villella
Marketing Manager, COBS Bread
Thank you all so much for your incredible work.
This is such a special project, and I’m so glad you’re the team supporting it.
Laurie, thank you for spearheading, assembling, and leading this amazing team.
Racheal McCaig
Racheal McCaig Photography
Thanks to everyone for pouring your hearts and souls into this event and supporting the launch of our new Lotto Max campaign. You were all amazing to work with! Everything looked and tasted amazing.
Congrats to you all for the flawless execution and the awesome media pick-up.
Keep Dreaming to the Max!
Salima Noormohamed
Manager, Integrated Marketing Communications, OLG
I can’t tell you what a help you’ve been and your generous support is much appreciated.
No doubt we’re going to see Next PR in lights.
Rose Cino
Communications Manager, Covenant House Toronto
Thank you, Laurie, for getting it and always delivering the best display as well as guest.
Tracey Howland
Senior Segment Producer, Breakfast Television
Laurie’s experience in retail PR has proven to be so effective in helping guide our corporate PR strategy. With her years of experience, in addition to having her finger on the pulse and her strong relationships in media, Laurie and her team have run several successful PR campaigns for COBS Bread’s franchise recruitment and helped us spread our brand awareness.
Yvonne Anderson
Marketing Communications Manager, COBS Bread
You guys smashed that out of the park, and the caliber from an earned media perspective exceeded my expectations! Really can’t stress enough how impressive these results are given our budget and our timeline.
Whitney Collins
Business Development Manager, Select Wine Advini
Laurie and her team at Next PR have been instrumental in leading the brand development for The Distillery District since late 2020. A highly professional and collaborative approach drove results for our site and retailers, in both traffic and sales. Relevant strategy planning and impactful tactics created opportunities to deliver authentic messaging to our audience. Next PR effectively supported our social media voice, advertising creative, and on-site activations. They were essentially an extension of our own marketing team, and delivered incredible campaign results.
Elena Price, CSM
General Manager, The Distillery Historic District
Thank you so much for taking such good care of me and my team tonight. From the parking spot, to our warm up spot (thank you thank you thank you for all that food) and for the beautiful riser. It really helped make the show look great.
Will is a dream to work with. He made the Distillery hit smoother than it would have been without his expertise, helpfulness and organization skills.
One of the best to work with for sure.
Beautiful night.
Please thank everyone who helped out tonight.
You’re truly one-of-a-kind ❤️
Until next year xoxox
Susan Hay, Anchor/Producer, Making a Difference, Global News Toronto
Everything I’ve seen and heard has looked just incredible!
From original presentation this was a strong concept with cultural relevance that linked strategically to our campaign objectives – and I have no doubt we were able to maximize awareness of the new Tuesday draw through the event and the amazing coverage we received.
Again, huge congratulations and most importantly THANK YOU to the team.
This felt like a best in class activation.
Greg Dermer
Brand Manager, National Lotto, OLG
Thanks for all your amazing work in securing our spokesperson, working with all key partners to get a fabulous video and getting the word out about our LowFOD™ with all the appearances, articles, PR drops and mentions we continue to get!
Looking forward to continuing this momentum.
Alannah Villella
Marketing Manager, COBS Bread
Thank you all so much for your incredible work.
This is such a special project, and I’m so glad you’re the team supporting it.
Laurie, thank you for spearheading, assembling, and leading this amazing team.
Racheal McCaig
Racheal McCaig Photography
Thanks to everyone for pouring your hearts and souls into this event and supporting the launch of our new Lotto Max campaign. You were all amazing to work with! Everything looked and tasted amazing.
Congrats to you all for the flawless execution and the awesome media pick-up.
Keep Dreaming to the Max!
Salima Noormohamed
Manager, Integrated Marketing Communications, OLG
I can’t tell you what a help you’ve been and your generous support is much appreciated.
No doubt we’re going to see Next PR in lights.
Rose Cino
Communications Manager, Covenant House Toronto
Thank you, Laurie, for getting it and always delivering the best display as well as guest.
Tracey Howland
Senior Segment Producer, Breakfast Television
Laurie’s experience in retail PR has proven to be so effective in helping guide our corporate PR strategy. With her years of experience, in addition to having her finger on the pulse and her strong relationships in media, Laurie and her team have run several successful PR campaigns for COBS Bread’s franchise recruitment and helped us spread our brand awareness.
